Traditional cable and satellite television services have seen a global decline in viewership as audiences increasingly embrace convenient and flexible online streaming options. These services offer extensive content libraries available at the viewer’s demand and operate seamlessly across a multitude of Internet-connected platforms and devices.
Compared to IPTV/OTT streaming services, traditional television restricts content availability to fixed schedules and television sets, prompting viewers to sever their cable connections in favor of online alternatives.
Let’s delve into the reasons why IPTV stands as a more effective method for content delivery to modern audiences.
IPTV is an Alternative Method for Video Content Delivery
Internet Protocol Television (IPTV) is an advanced technology for content transmission via the Internet connection, bypassing traditional cable and satellite distribution methods. IPTV empowers content creators and broadcasters to deliver videos anywhere, reaching users globally.
Setting up an IPTV video streaming service demands a professional platform to operate on. Typically, the IPTV solution comprises various components, such as the IPTV encoder/transcoder, Middleware, Content Delivery Network (CDN), applications, and a set-top box.
An example of IPTV’s capabilities is NimiTV, which delivers Albanian IPTV TV channels to viewers residing in European countries and Australia.
Key Advantages of IPTV
#1 IPTV allows content providers to deliver any content format
Broadcasters and content creators can deliver live streams, video-on-demand (VOD) content, and TV programming with catch-ups and time-shifts with the help of IPTV.
- Live streaming is producing and streaming content in real time. Companies and organizations opt for live streams to communicate with viewers directly as well as deliver live events to online audiences.
- Videos available on-demand are pre-recorded and stored on servers so that viewers can access them any time they want. All people need to do is click the play button, and the video will start delivering.
- TV programs delivered via IP networks provide more convenience to viewers since they can catch up with the show later or rewind.
#2 Viewers can watch content on any device
Traditional television limits viewers to watching TV shows only on a TV set and at a particular time, which means that people should be in front of it every time they want to watch a program.
Compared to this, IPTV platforms are compatible with numerous devices, including mobile phones, tablets, desktop computers, and Smart TVs. Viewers can also use set-top boxes to receive digital signals on their analog TV sets.
Cross-platform functionality allows viewers to be in charge of their content consumption since they decide when and where to watch their favorite videos.
#3 Viewers select online streaming services
The proliferation of internet-connected devices, coupled with global internet access, has led audiences to shift from cable services to IPTV/OTT video streaming. Viewers appreciate vast content libraries available at any time and on any device.
Furthermore, the demand for online content consumption is growing, which is a sign for content providers and broadcasters that they can generate revenue by launching such a service.
IPTV stands as an advanced and viewer-centric technology for global content delivery. It offers convenience and flexibility to viewers, allowing them to dictate what, when, and where they consume content, often at a reduced cost.
Companies and organizations, in turn, deliver their content straight to their target audiences, generate revenue, and grow brand awareness via video streaming services.